Intel, one of the largest producers of chips in the world, has said that computer makers Lenovo, Acer and Asustek launched its new portable category known as 'Ultrabook' between the third and fourth quarter, with a price expected to be less to $ 999.
Intel Capital, the global investment arm of Intel, will create a fund of 300 million dollars (211.2 million euros) to invest in companies that build hardware and software technologies for the new category of computers 'Ultrabook'.
"We are working hard to bring the 'Ultrabook' to the mainstream ... prices will fall over time," said the general manager, Mobile Platforms Division PC Client Group, Intel, Erik Reid, in a press conference.
The 'Ultrabooks' launched by Intel in late May, will be lighter but still high-performance processors. Intel believes will account for 40 percent of notebook sales to individuals at the end of next year.
Reid said that 'Ultrabooks' will also focus on the business market and that Intel is working with partners like Dell and HP to launch notebooks. However, the transition usually happens first in the private market, explained Reid.
Intel, based in Santa Clara, California, wants to make laptops more appealing to consumers who are increasingly captivated by the Apple iPhone and other mobile devices.
Regarding the new fund, the director of Intel Capital Management, David Flanagan, assured reporters that the investment would take place over the next three or four years in companies that help provide components and thinner and technology platforms batteries with a longer life.
You have not specified how they planned to invest the fund in Asia, but said that Africa has great potential for investment, given the large number of manufacturers are in the region.
Last month, Intel, which dominates the industry of PC microchips but fight for the mobile market, fast growing, said that PC sales would not be as strong as expected this year and expected to drive PC grow between eight and 10 percent this year.
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